You shouldn’t niche down.
It seems like everybody wants to niche down anyore, because everybody knows that “niching down” is the answer for success. But it wasn’t too long ago that everybody “knew” that the earth was flat. Dan Baker started a photography business at 13, and retired at 38, traveled the world and did everything on his bucket list, except for seeing the northern lights. Once you hear Dan explaining what he thinks the real niche is, you’ll never listen to anybody talking about why you should niche down the same way.
To learn more about Dan Baker, you can read his bio and client list. You can read all of Dan’s articles at his archive. He uses the techniques in the Super-Niche to build the website for Fulltron Aviation, which is an umbrella of several aviation related businesses: Flight School, private airport, a social organization called the Hillbilly Squadron, and How-to GoPro videos.