Think like a Cocaine dealer!
Why do you need to promote your business in the first place? Why do you need to spend ANY money at all on advertising? Why do you even need a website? And why, of all things in this world, do you need to hire somebody to do so-called SEO?
The answer is you don't. Of course this brings up a topic that is not politically correct to talk about: If all the self-proclaimed “experts” who want to do your marketing, or sell you advertising, really knew what they were talking about, how come they aren’t financially successful themselves? I wonder what they’re response would be if you asked any of the so-called marketing experts to show you they’re own personal financial statement? After all, IF they really knew how to build a successful business they wouldn’t be broke, would they
Everybody knows what cocaine is. You don’t have to be a dealer, or user, to understand the cocaine business. Cocaine has been a part of our culture for decades. Now just imagine that you’ve decided to start a new business… selling cocaine.
Now imagine that today is the first day that you’re open for business as a brand new cocaine dealer. What is your first order of business? To get some customers, right? So how do you go about getting customers when you sell cocaine? Do you go rent a billboard that says “Cocaine for Sale” and your phone number? Do you buy a full page ad in your local newspaper? Or a magazine? Do your print up thousands of flyers and have some high-school students put them on car windshields at the local mall? Do you run some radio ads? Or create a commercial to run on TV? Maybe you rent space on the side of the local bus? Or maybe you print up some business cards and start handing them out to everybody you see? You could have T-shirts made up that say “Ask me about my Cocaine”. Don’t forget to make up bumper stickers that say “I LUV my cocaine dealer”. How about making a website for your new business? And don’t forget to buy ads on Facebook. Or Google. And definitely don’t forget to hire somebody, who has never been successful at anything themselves, to show you how to successful, if you hire them to do some “magical” SEO for your new business.
Is that what you would do to get some customers for your brand new cocaine business? HELL NO! The first thing you would do is whisper to your best friend, “Psst… I got my hands on some good stuff, but Shhh… keep it quiet”. And what would your best friend do then? He, or she, would tell their best friend, “Hey, I found out where to get some really good stuff, but Shhh, keep it quiet”. And that person would tell their best friend, who would tell their best friend, and on and on and on…
That is what REAL viral marketing is. When you sell something that people really want, you don’t have to do any marketing at all, because eventually everybody will know who you are, and will be seeking you out. And when you are selling cocaine people really want what you are selling. But there some unexpected consequences to being a cocaine dealer. Eventually your local DEA agent will hear about your new thriving cocaine dealership and pay you a visit, seize your stash, along with all of your cash, and haul your ass off to jail… if you’re lucky! If you are unlucky you will receive a visit from another cocaine dealer, who is totally pissed off that you are stealing HIS customers, and he will put a bullet in your head, then steal your stash and cash for himself. So becoming a cocaine dealer is not the perfect business for everybody, but it does show you the most important thing to do in order to have a thriving business, is to sell something that people not only want, but will tell all their friends about too.
IF you can find the “Cocaine” for your business, that something that everybody will not only want themselves, but will also tell their friends about, you will have a thriving business without having to spend massive amounts of money for advertising. That’s the holy grail of business, to find that real viral thing in your industry.
Your “Cocaine” might not be a product or service that your business actually sells. It could be something about you that people like, and want to associate with. And it could even be something that is totally unrelated to either you personally, or your business. It could be something that lots of potential customers of your business would like, and then you associate yourself with that special something, and make it your Cocaine. Lots of potential customers will then know who you are, because you are associated with that something, and they will think of you as a good person.
Obscurity is the biggest challenge of any business. When you find your “Cocaine” you will stand out from the crowd and get noticed by large numbers of potential customers. You will get the attention of your industry and your business will become a Brand. People will feel like they know you, and people like to do business with people they know.
I call this process “Cocaine Marketing”.